Free Lemonade

It was warm and sunny today; the boys wanted to do a lemonade stand. We had fun in the kitchen (added a bit of fresh lime to the mix) and wound up with a tasty gallon. In the past, I've made the kids consider material costs and a proper pricing model. Cyclists always drink free at our stands, though, and we typically have lots of them passing our house on the weekend.

Today I told them every one drinks free. Then I sweetened the deal by offering to donate 50 cents to their favorite charity (an African orphanage) for every cup they gave away. Seems like a simple business plan, eh?

They really worked it hard; in addition to the painted sign, they ran up and down the side walk yelling, "Free Lemonade" to every one who passed. Over the course of 2 hours - with a bike, car, or runner passing every few minutes - they were able to give away only 4 cups of lemonade. Some of the responses included, "Yeah Right! But I bet you want a donation!", "Sorry kids, I don't have any money right now.", and "Yeah right! What's the catch?"

We just thought it would be a nice thing to do. I think we'll try again sometime soon!

Mike